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    <fireside:genDate>Tue, 05 May 2026 12:40:07 -0500</fireside:genDate>
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    <title>MDLSKL - Episodes Tagged with “Apple Music”</title>
    <link>https://mdlskl.fireside.fm/tags/apple%20music</link>
    <pubDate>Tue, 01 Dec 2020 14:00:00 -0500</pubDate>
    <description>Dario de Wet &amp; Farhan Lalji bring you MDLSKL - Putting the spotlight on the intersection of music and technology in the modern streaming era.
</description>
    <language>en</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Dario de Wet &amp; Farhan Lalji </itunes:subtitle>
    <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
    <itunes:summary>Dario de Wet &amp; Farhan Lalji bring you MDLSKL - Putting the spotlight on the intersection of music and technology in the modern streaming era.
</itunes:summary>
    <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/cover.jpg?v=4"/>
    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>music, tech, musictech</itunes:keywords>
    <itunes:owner>
      <itunes:name>Dario de Wet &amp; Farhan Lalji</itunes:name>
      <itunes:email>middleskool.music@gmail.com</itunes:email>
    </itunes:owner>
<itunes:category text="Music">
  <itunes:category text="Music Commentary"/>
</itunes:category>
<itunes:category text="Music">
  <itunes:category text="Music History"/>
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<itunes:category text="Music"/>
<item>
  <title>S3E5: Cherie Hu | Founder and Publisher at Water &amp; Music</title>
  <link>https://mdlskl.fireside.fm/23</link>
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  <pubDate>Tue, 01 Dec 2020 14:00:00 -0500</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/119c2951-b5ca-492d-b9d7-96a506eaa0af.mp3" length="73293767" type="audio/mpeg"/>
  <itunes:episode>23</itunes:episode>
  <itunes:title>S3E5: Cherie Hu | Founder and Publisher at Water &amp; Music</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>3</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>We welcome award-winning music-tech journalist Cherie Hu to discuss the influence new digital experiences are having on artist monetisation, how this impacts the future of the music industry, and where video games and social media fit into it all. </itunes:subtitle>
  <itunes:duration>50:53</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>&lt;p&gt;We welcome award-winning music-tech journalist Cherie Hu to discuss the influence new digital experiences are having on artist monetisation, how this impacts the future of the music industry, and where video games and social media fit into it all.  &lt;/p&gt;
</description>
  <itunes:keywords>music, commentary, business, podcast, publishing, livestream, Twitch, TikTok, Triller, Spotify, Apple Music, YouTube, gaming, creator, content, finance, monetisation, strategy, VC</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>We welcome award-winning music-tech journalist Cherie Hu to discuss the influence new digital experiences are having on artist monetisation, how this impacts the future of the music industry, and where video games and social media fit into it all. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>We welcome award-winning music-tech journalist Cherie Hu to discuss the influence new digital experiences are having on artist monetisation, how this impacts the future of the music industry, and where video games and social media fit into it all. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>S3E3: Olivier Robert-Murphy | Chief of Possibilites at UMG</title>
  <link>https://mdlskl.fireside.fm/20</link>
  <guid isPermaLink="false">c0fd81b9-6b7e-4126-99d1-90ec9d47b832</guid>
  <pubDate>Mon, 13 Jul 2020 14:00:00 -0400</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/c0fd81b9-6b7e-4126-99d1-90ec9d47b832.mp3" length="32815565" type="audio/mpeg"/>
  <itunes:episode>20</itunes:episode>
  <itunes:title>S3E3: Olivier Robert-Murphy | Chief of Possibilites at UMG</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>3</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.

Driving New Business around the world, Olivier leads an award-winning team of global music, content and partnership experts, recognised as THE creative company for music, culture and brands. Servicing more than 500 brands yearly, across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture.

This week, we sit down with Olivier to learn more about his story and discuss the current state of the industry. </itunes:subtitle>
  <itunes:duration>17:05</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/c/c0fd81b9-6b7e-4126-99d1-90ec9d47b832/cover.jpg?v=1"/>
  <description>&lt;p&gt;As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.&lt;/p&gt;

&lt;p&gt;Driving New Business around the world, Olivier leads an award-winning team of global music, content and partnership experts, recognised as THE creative company for music, culture and brands. Servicing more than 500 brands yearly, across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture.&lt;/p&gt;

&lt;p&gt;This week, we sit down with Olivier to learn more about his story and discuss the current state of the industry.  &lt;/p&gt;
</description>
  <itunes:keywords>music, tech, podcast, business, UMG, universal, new business, UMGB, brands, media, agency, marketing, TikTok, partnerships, songs, charts, new artists, collaboration, creativity, A&amp;R, streaming, rankings, Spotify, labels, CDs, physical, digital, revenue, income, Deezer, Apple Music, B2C, B2B, Distributor</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.</p>

<p>Driving New Business around the world, Olivier leads an award-winning team of global music, content and partnership experts, recognised as THE creative company for music, culture and brands. Servicing more than 500 brands yearly, across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture.</p>

<p>This week, we sit down with Olivier to learn more about his story and discuss the current state of the industry. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.</p>

<p>Driving New Business around the world, Olivier leads an award-winning team of global music, content and partnership experts, recognised as THE creative company for music, culture and brands. Servicing more than 500 brands yearly, across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture.</p>

<p>This week, we sit down with Olivier to learn more about his story and discuss the current state of the industry. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>S3E2: Warner Music Group IPO</title>
  <link>https://mdlskl.fireside.fm/19</link>
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  <pubDate>Tue, 23 Jun 2020 15:00:00 -0400</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/7ba8a9a7-4ae6-4bb2-86f1-e7536104c31e.mp3" length="62346890" type="audio/mpeg"/>
  <itunes:episode>19</itunes:episode>
  <itunes:title>S3E2: Warner Music Group IPO</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>3</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>With the spotlight on Warner Music Group (NASDAQ: WMG) as the year's biggest U.S. IPO, this week we dig deeper into WMG and the hotly contested battle between labels, digital service providers and other industry players. </itunes:subtitle>
  <itunes:duration>32:28</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/7/7ba8a9a7-4ae6-4bb2-86f1-e7536104c31e/cover.jpg?v=1"/>
  <description>&lt;p&gt;With the spotlight on Warner Music Group (NASDAQ: WMG) as the year's biggest U.S. IPO, this week we dig deeper into WMG and the hotly contested battle between labels, digital service providers and other industry players.  &lt;/p&gt;
</description>
  <itunes:keywords>Music, tech, musictech, finance, IPO, WMG, Warner, Warner Music, Atlantic, Elektra, Madonna, Ed Sheeran, Tencent, stock, shares, funds, DSP, Spotify, Tidal, Apple Music, Deezer, YouTube, coronavirus, COVID-19, pandemic, public markets, private equity, venture capital, label, publishing, record deal, competition, MGK, Run the Jewels, artist, musician, hip hop, rap, rock, pop</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>With the spotlight on Warner Music Group (NASDAQ: WMG) as the year&#39;s biggest U.S. IPO, this week we dig deeper into WMG and the hotly contested battle between labels, digital service providers and other industry players. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>With the spotlight on Warner Music Group (NASDAQ: WMG) as the year&#39;s biggest U.S. IPO, this week we dig deeper into WMG and the hotly contested battle between labels, digital service providers and other industry players. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>S1E7: Expectations VS Reality</title>
  <link>https://mdlskl.fireside.fm/7</link>
  <guid isPermaLink="false">6150d875-5903-4618-95fb-f8566dee6e6c</guid>
  <pubDate>Sun, 17 Nov 2019 15:30:00 -0500</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/6150d875-5903-4618-95fb-f8566dee6e6c.mp3" length="53858765" type="audio/mp3"/>
  <itunes:episode>7</itunes:episode>
  <itunes:title>S1E7: Expectations VS Reality</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>1</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>This week, we put the spotlight on popular opinion and how this translates into sales numbers. We discuss the relevance of chart positions in the modern streaming era, sales strategies and the artist disputes that arise on the back of these. </itunes:subtitle>
  <itunes:duration>37:23</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/6/6150d875-5903-4618-95fb-f8566dee6e6c/cover.jpg?v=1"/>
  <description>&lt;p&gt;This week, we put the spotlight on popular opinion and how this translates into sales numbers. We discuss the relevance of chart positions in the modern streaming era, sales strategies and the artist disputes that arise on the back of these.  &lt;/p&gt;
</description>
  <itunes:keywords>Music, tech, musictech, sales, charts, streams, rankings, Billboard, Chance The Rapper, NF, Nicki Minaj, Drake, Kanye West, Eminem, Tyler the Creator, Camp Flog Gnaw, Dj Khaled, tickets, concerts, TikTok, Hiphop, country, Kendrick Lamar, Schoolboy Q, TDE, Migos, Spotify, Apple Music, iTunes, Soundcloud, YouTube</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This week, we put the spotlight on popular opinion and how this translates into sales numbers. We discuss the relevance of chart positions in the modern streaming era, sales strategies and the artist disputes that arise on the back of these. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This week, we put the spotlight on popular opinion and how this translates into sales numbers. We discuss the relevance of chart positions in the modern streaming era, sales strategies and the artist disputes that arise on the back of these. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>S1E3: Death of the Record Store</title>
  <link>https://mdlskl.fireside.fm/3</link>
  <guid isPermaLink="false">0c023dcc-7055-42c8-9ebb-d845554ad890</guid>
  <pubDate>Fri, 04 Oct 2019 21:30:00 -0400</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/0c023dcc-7055-42c8-9ebb-d845554ad890.mp3" length="54066187" type="audio/mp3"/>
  <itunes:episode>3</itunes:episode>
  <itunes:title>S1E3: Death of the Record Store</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>1</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>This week, we unpack what led to the death of the record store and how it can be saved, the case for data-driven A&amp;R and general industry buzz. </itunes:subtitle>
  <itunes:duration>37:32</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/0/0c023dcc-7055-42c8-9ebb-d845554ad890/cover.jpg?v=1"/>
  <description>&lt;p&gt;This week, we unpack what led to the death of the record store and how it can be saved, the case for data-driven A&amp;amp;R and general industry buzz.  &lt;/p&gt;
</description>
  <itunes:keywords>music, tech, musictech, record store, CD, vinyl, cassette, HMV, Virgin Megastore, Tower Records, experience, live music, concert, signings, streaming, startup, venture, VC, AI, ML, data-driven, A&amp;R, Spotify, record labels, independent artists, brand partnerships, UMG, WMG, Live Nation, Apple Music, Shazam</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This week, we unpack what led to the death of the record store and how it can be saved, the case for data-driven A&amp;R and general industry buzz. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This week, we unpack what led to the death of the record store and how it can be saved, the case for data-driven A&amp;R and general industry buzz. </p>]]>
  </itunes:summary>
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