MDLSKL

S3E3: Olivier Robert-Murphy | Chief of Possibilites at UMG

July 13th, 2020  |  Season 3  |  17 mins 5 secs

a&r, agency, apple music, b2b, b2c, brands, business, cds, charts, collaboration, creativity, deezer, digital, distributor, income, labels, marketing, media, music, new artists, new business, partnerships, physical, podcast, rankings, revenue, songs, spotify, streaming, tech, tiktok, umg, umgb, universal

As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.

Driving New Business around the world, Olivier leads an award-winning team of global music, content and partnership experts, recognised as THE creative company for music, culture and brands. Servicing more than 500 brands yearly, across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture.

This week, we sit down with Olivier to learn more about his story and discuss the current state of the industry.

S2E7: Release & Monetisation Strategies

May 3rd, 2020  |  Season 2  |  32 mins 35 secs

album, blink 182, china, concerts, content, content creation, coronavirus, covers, covid-19, creation, creativity, dababy, drake, eu, experiment, fintech, fortnite, g-eazy, happiness, happy, ian diorr, mgk, mixtape, music, musictech, new, old, pandemic, samples, song, spotify, tech, travis scott, twitch, uk, usa, youtube

As the world continues to fight the coronavirus pandemic, we explore the industry-wide implications of COVID-19 on release and monetisation strategies.

S1E2: Copyright VS Creativity

September 30th, 2019  |  Season 1  |  29 mins 58 secs

copyright, creativity, dj premier, dr dre, hip hop, joyner lucas, kanye west, metro boomin, music, musictech, producer, production, rick ruben, royalties, scott storch, startups, super producer, tech, timbaland, tully

This week, we unpack the effects of copyright on creativity, the relevance of the super producer, Kanye West and general industry buzz.

S1E1: The Minimum Viable Album

September 30th, 2019  |  Season 1  |  38 mins 38 secs

album, creativity, detox, dr dre, eminem, finance, hip hop, labels, leaks, lil wayne, mixtapes, music, music rights, musictech, producer, production, royalties, startups, streaming era, super producer, tech, venture capital, vezt

This week, we unpack the concept of the 'minimum viable album', disruption in the royalty space and general industry buzz.