MDLSKL

S3E5: Cherie Hu | Founder and Publisher at Water & Music

December 1st, 2020  |  Season 3  |  50 mins 53 secs

apple music, business, commentary, content, creator, finance, gaming, livestream, monetisation, music, podcast, publishing, spotify, strategy, tiktok, triller, twitch, vc, youtube

We welcome award-winning music-tech journalist Cherie Hu to discuss the influence new digital experiences are having on artist monetisation, how this impacts the future of the music industry, and where video games and social media fit into it all.

S3E4: In Defense of Spotify

October 11th, 2020  |  Season 3  |  37 mins 7 secs

album, apple, billboard, charts, deezer, labels, music, new, podcast, ranking, release, revenue, royalties, songs, spotify, strategy, streaming, tech, tiktok, youtube

This week, we discuss the controversial comments of Spotify CEO, Daniel Ek, suggesting that the secret to success in the digital era is not higher payout rates, but more output from musicians - "You can't record music once every three to four years and think that's going to be enough".

S3E3: Olivier Robert-Murphy | Chief of Possibilites at UMG

July 13th, 2020  |  Season 3  |  17 mins 5 secs

a&r, agency, apple music, b2b, b2c, brands, business, cds, charts, collaboration, creativity, deezer, digital, distributor, income, labels, marketing, media, music, new artists, new business, partnerships, physical, podcast, rankings, revenue, songs, spotify, streaming, tech, tiktok, umg, umgb, universal

As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.

Driving New Business around the world, Olivier leads an award-winning team of global music, content and partnership experts, recognised as THE creative company for music, culture and brands. Servicing more than 500 brands yearly, across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture.

This week, we sit down with Olivier to learn more about his story and discuss the current state of the industry.

S3E1: Jon Connor

May 31st, 2020  |  Season 3  |  37 mins 26 secs

#bestintheworld, aftermath, all varsity music, anderson paak, avm, compton, defjam, dr dre, eminem, jay-z, jon connor, kendrick lamar, mdlskl, mixtape, music, podcast, sos, tech, the game, vehicle city

As Dr. Dre's 'Compton' protégé, Jon Connor recently parted ways with Dr. Dre's Aftermath label to seek independence under his new imprint All Varsity Music Group. With the release of his highly-anticipated "SOS" album, we sat down with the Flint, Michigan native to learn more about his journey.

S2E3: A Tale of Two Justins

February 23rd, 2020  |  Season 2  |  40 mins 13 secs

20/20, bieber, black eyed peas, changes, commentary, funk, futuresex/lovesounds, gen z, hailey baldwin, hailey bieber, hiphop, itunes, jessica biel, justified, justin bieber, justin timberlake, lil dicky, man of the woods, michael jackson, millenials, missy elliot, music, musictech, neptunes, pharrell, podcast, poo bear, pop, post malone, prince, purpose, r&b, rick rubin, scooter braun, spotify, tech, timbaland, timberlake, usher, will.i.am

Fourteen-years ago, 25-year old Justin Timberlake unleashed his career-defining 'FutureSex/LoveSounds' - An album desperately ahead of its time. At 25-years old, Justin Bieber released 'Changes', the follow-up to his 2015 comeback album 'Purpose'. This week, we contrast and compare the career evolution of Justin Timberlake and Justin Bieber.

S2E2: The Voice of Gen Z

February 2nd, 2020  |  Season 2  |  41 mins 39 secs

alternative, alternative pop, awards, bad guy, billie, billie eilish, commentary, eilish, electro pop, eminem, finneas, gen z, grammys, halsey, indie pop, interscope, lady gaga, lil wayne, madonna, music, musictech, ocean eyes, podcast, pop, soundcloud, tech, tiktok

This week, we put the spotlight on Grammys "big four" marquee award sensation - Billie Eilish. At just 18-years old, Billie Eilish is redefining teen-pop stardom, while making history along the way. We discuss the career evolution of none other than Billie Eilish.

S2E1: Music to Be Murdered By

January 26th, 2020  |  Season 2  |  47 mins 22 secs

50 cent, anderson.paak, bobby creekwater, ca$his, commentary, d12, darkness, dr dre, ed sheeran, eminem, encore, farewell, godzilla, halsey, interscope, jimmy iovine, joe budden, juice wrld, kamikaze, lock it up, lord jamar, mac miller, marshall mathers, marshall mathers lp, mgk, mmlp2, murder, music, music to be murdered by, musictech, obie trice, podcast, recovery, relapse, revival, royce da 5’9”, skylar grey, slaughterhouse, slim shady, slim shady lp, stat quo, tech, tes, the eminem show, young m.a

This week, we put the spotlight on the best-selling artist of the 21st century - Eminem. With the surprise release of his 11th studio album, and 10th consecutive No. 1, the controversial 'Music to Be Murdered By' is the most streamed album ever in one day. We discuss the career evolution of Marshall Mathers himself aka Eminem.