MDLSKL

S4E2: The Impact of NFTs on the Music Industry

April 27th, 2021  |  Season 4  |  32 mins 56 secs

apple, artist, content, creator, crypto, finance, monetisation, music, nft, revenue, royalties, spotify, streaming, token

This week, we discuss NFTs and their potential impact on the music industry. We explore their origins, current market activity and give our predictions on what the future could hold.

S3E4: In Defense of Spotify

October 11th, 2020  |  Season 3  |  37 mins 7 secs

album, apple, billboard, charts, deezer, labels, music, new, podcast, ranking, release, revenue, royalties, songs, spotify, strategy, streaming, tech, tiktok, youtube

This week, we discuss the controversial comments of Spotify CEO, Daniel Ek, suggesting that the secret to success in the digital era is not higher payout rates, but more output from musicians - "You can't record music once every three to four years and think that's going to be enough".

S3E3: Olivier Robert-Murphy | Chief of Possibilites at UMG

July 13th, 2020  |  Season 3  |  17 mins 5 secs

a&r, agency, apple music, b2b, b2c, brands, business, cds, charts, collaboration, creativity, deezer, digital, distributor, income, labels, marketing, media, music, new artists, new business, partnerships, physical, podcast, rankings, revenue, songs, spotify, streaming, tech, tiktok, umg, umgb, universal

As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.

Driving New Business around the world, Olivier leads an award-winning team of global music, content and partnership experts, recognised as THE creative company for music, culture and brands. Servicing more than 500 brands yearly, across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture.

This week, we sit down with Olivier to learn more about his story and discuss the current state of the industry.