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    <fireside:genDate>Tue, 05 May 2026 12:38:25 -0500</fireside:genDate>
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    <title>MDLSKL - Episodes Tagged with “Soundcloud”</title>
    <link>https://mdlskl.fireside.fm/tags/soundcloud</link>
    <pubDate>Mon, 25 Jul 2022 15:00:00 -0400</pubDate>
    <description>Dario de Wet &amp; Farhan Lalji bring you MDLSKL - Putting the spotlight on the intersection of music and technology in the modern streaming era.
</description>
    <language>en</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Dario de Wet &amp; Farhan Lalji </itunes:subtitle>
    <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
    <itunes:summary>Dario de Wet &amp; Farhan Lalji bring you MDLSKL - Putting the spotlight on the intersection of music and technology in the modern streaming era.
</itunes:summary>
    <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/cover.jpg?v=4"/>
    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>music, tech, musictech</itunes:keywords>
    <itunes:owner>
      <itunes:name>Dario de Wet &amp; Farhan Lalji</itunes:name>
      <itunes:email>middleskool.music@gmail.com</itunes:email>
    </itunes:owner>
<itunes:category text="Music">
  <itunes:category text="Music Commentary"/>
</itunes:category>
<itunes:category text="Music">
  <itunes:category text="Music History"/>
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<itunes:category text="Music"/>
<item>
  <title>S4E3: The Creativity Conundrum </title>
  <link>https://mdlskl.fireside.fm/27</link>
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  <pubDate>Mon, 25 Jul 2022 15:00:00 -0400</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
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  <itunes:episode>27</itunes:episode>
  <itunes:title>S4E3: The Creativity Conundrum </itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>This week, we discuss creative freedom in the music industry, and how labels are still significantly impacting the creative direction of album and song releases in 2022.  Whether established or not, we unpack why artists do and don't work with labels, despite the opportunities for self-ownership in the modern streaming era. 
</itunes:subtitle>
  <itunes:duration>25:38</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>&lt;p&gt;This week, we discuss creative freedom in the music industry, and how labels are still significantly impacting the creative direction of album and song releases in 2022.  Whether established or not, we unpack why artists do and don't work with labels, despite the opportunities for self-ownership in the modern streaming era.  &lt;/p&gt;
</description>
  <itunes:keywords>music, creator, content, record labels, song, track, album, MGK, Russ, Eminem, Kendrick, TikTok, Spotify, Apple, Tidal, UMG, Warner, Soundcloud, royalties</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This week, we discuss creative freedom in the music industry, and how labels are still significantly impacting the creative direction of album and song releases in 2022.  Whether established or not, we unpack why artists do and don&#39;t work with labels, despite the opportunities for self-ownership in the modern streaming era. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This week, we discuss creative freedom in the music industry, and how labels are still significantly impacting the creative direction of album and song releases in 2022.  Whether established or not, we unpack why artists do and don&#39;t work with labels, despite the opportunities for self-ownership in the modern streaming era. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>S4E1: The Square-Tidal Deal</title>
  <link>https://mdlskl.fireside.fm/25</link>
  <guid isPermaLink="false">58e46d53-4827-40df-8790-abeb4b5179e0</guid>
  <pubDate>Tue, 16 Mar 2021 14:00:00 -0400</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
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  <itunes:episode>25</itunes:episode>
  <itunes:title>S4E1: The Square-Tidal Deal</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>This week, we unpack Square's $297m acquisition of Jay-Z's TlDAL and what this means for the future of the music industry. We explore the rationale behind the deal and why this is one of the most exciting industry developments in recent years. 

</itunes:subtitle>
  <itunes:duration>32:28</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/5/58e46d53-4827-40df-8790-abeb4b5179e0/cover.jpg?v=1"/>
  <description>&lt;p&gt;This week, we unpack Square's $297m acquisition of Jay-Z's TIDAL and what this means for the future of the music industry. We explore the rationale behind the deal and why this is one of the most exciting industry developments in recent years. &lt;/p&gt;
</description>
  <itunes:keywords>Music, Square, Tidal, Jay-Z, streaming, finance,  royalties, artists, Twitter, Spotify, Apple, Soundcloud, creator, content, M&amp;A</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This week, we unpack Square&#39;s $297m acquisition of Jay-Z&#39;s TIDAL and what this means for the future of the music industry. We explore the rationale behind the deal and why this is one of the most exciting industry developments in recent years. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This week, we unpack Square&#39;s $297m acquisition of Jay-Z&#39;s TIDAL and what this means for the future of the music industry. We explore the rationale behind the deal and why this is one of the most exciting industry developments in recent years. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>S2E6: Music Consumption - The Coronavirus Effect</title>
  <link>https://mdlskl.fireside.fm/16</link>
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  <pubDate>Mon, 13 Apr 2020 13:00:00 -0400</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
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  <itunes:episode>16</itunes:episode>
  <itunes:title>S2E6: Music Consumption - The Coronavirus Effect</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>2</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>As we continue to self-isolate, this week we explore how COVID-19 has affected music consumption patterns and streaming trends over this time. </itunes:subtitle>
  <itunes:duration>35:10</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/a/acd54949-98fd-4840-accc-a1604df092f5/cover.jpg?v=1"/>
  <description>&lt;p&gt;As we continue to self-isolate, this week we explore how COVID-19 has affected music consumption patterns and streaming trends over this time.  &lt;/p&gt;
</description>
  <itunes:keywords>Music, tech, musictech, coronavirus, COVID-19, pandemic, mental health, depression, artists, Soundcloud, Spotify, YouTube, playlists, catalogue, workout, cooking, new, old, classic, concert, events, performance, music videos, happiness, happy, health, safety, China, US, UK, Europe</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>As we continue to self-isolate, this week we explore how COVID-19 has affected music consumption patterns and streaming trends over this time. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>As we continue to self-isolate, this week we explore how COVID-19 has affected music consumption patterns and streaming trends over this time. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>S2E5: COVID-19 Edition</title>
  <link>https://mdlskl.fireside.fm/15</link>
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  <pubDate>Sun, 29 Mar 2020 11:00:00 -0400</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/32ec455d-4c13-4310-9fc6-e3336d01ab90.mp3" length="44418949" type="audio/mp3"/>
  <itunes:episode>15</itunes:episode>
  <itunes:title>S2E5: COVID-19 Edition</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>2</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>As the world sits in lockdown, this week we explore new music to help us get through this time. Furthermore, we discuss the impact of COVID-19 on the industry and the implications it may have on its future. </itunes:subtitle>
  <itunes:duration>23:07</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/3/32ec455d-4c13-4310-9fc6-e3336d01ab90/cover.jpg?v=1"/>
  <description>&lt;p&gt;As the world sits in lockdown, this week we explore new music to help us get through this time. Furthermore, we discuss the impact of COVID-19 on the industry and the implications it may have on its future.  &lt;/p&gt;
</description>
  <itunes:keywords>Music, tech, musictech, coronavirus, COVID-19, pandemic, mental health, depression, artists, Soundcloud, Spotify, YouTube, Joyner Lucas, Jesse Reyez, Weeknd, concerts, events, insurance, happiness, happy, health, safety, China, US, UK, Europe</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>As the world sits in lockdown, this week we explore new music to help us get through this time. Furthermore, we discuss the impact of COVID-19 on the industry and the implications it may have on its future. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>As the world sits in lockdown, this week we explore new music to help us get through this time. Furthermore, we discuss the impact of COVID-19 on the industry and the implications it may have on its future. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>S2E4: Music IP - An Attractive Asset Class?</title>
  <link>https://mdlskl.fireside.fm/14</link>
  <guid isPermaLink="false">af37470b-eda6-4c5d-8f9d-475261b515ec</guid>
  <pubDate>Sun, 08 Mar 2020 12:00:00 -0400</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/af37470b-eda6-4c5d-8f9d-475261b515ec.mp3" length="54714536" type="audio/mp3"/>
  <itunes:episode>14</itunes:episode>
  <itunes:title>S2E4: Music IP - An Attractive Asset Class?</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>2</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>With the onset of COVID-19, world stock markets suffered their worst week since the 2008 financial crises. On the contrary, music is a uniquely positioned asset class with very little correlation to the stock market. This week, we put the spotlight on investing in music IP as an alternative asset class. </itunes:subtitle>
  <itunes:duration>37:59</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/a/af37470b-eda6-4c5d-8f9d-475261b515ec/cover.jpg?v=1"/>
  <description>&lt;p&gt;With the onset of COVID-19, world stock markets suffered their worst week since the 2008 financial crises. On the contrary, music is a uniquely positioned asset class with very little correlation to the stock market. This week, we put the spotlight on investing in music IP as an alternative asset class. &lt;/p&gt;
</description>
  <itunes:keywords>Music, tech, musictech, coronavirus, COVID-19, IP, music IP, royalties, rights, FTSE, S&amp;P, stocks, stock market, hipgnosis, investment, alternatives, assets, alternative assets, intellectual property, artists, old school, Soundcloud, Spotify, YouTube, US, UK, songs, fund, pglang, Russ, SXSW, Coachella, yield, return, DCF, valuation, model, catalogue, income, insider trading, invest</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>With the onset of COVID-19, world stock markets suffered their worst week since the 2008 financial crises. On the contrary, music is a uniquely positioned asset class with very little correlation to the stock market. This week, we put the spotlight on investing in music IP as an alternative asset class. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>With the onset of COVID-19, world stock markets suffered their worst week since the 2008 financial crises. On the contrary, music is a uniquely positioned asset class with very little correlation to the stock market. This week, we put the spotlight on investing in music IP as an alternative asset class. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>S2E2: The Voice of Gen Z</title>
  <link>https://mdlskl.fireside.fm/12</link>
  <guid isPermaLink="false">7fbee018-be0e-4a85-955e-65c620c47175</guid>
  <pubDate>Sun, 02 Feb 2020 13:00:00 -0500</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/7fbee018-be0e-4a85-955e-65c620c47175.mp3" length="59992734" type="audio/mp3"/>
  <itunes:episode>12</itunes:episode>
  <itunes:title>S2E2: The Voice of Gen Z</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>2</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>This week, we put the spotlight on Grammys "big four" marquee award sensation - Billie Eilish. At just 18-years old, Billie Eilish is redefining teen-pop stardom, while making history along the way. We discuss the career evolution of none other than Billie Eilish.</itunes:subtitle>
  <itunes:duration>41:39</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/7/7fbee018-be0e-4a85-955e-65c620c47175/cover.jpg?v=1"/>
  <description>&lt;p&gt;This week, we put the spotlight on Grammys "big four" marquee award sensation - Billie Eilish. At just 18-years old, Billie Eilish is redefining teen-pop stardom, while making history along the way. We discuss the career evolution of none other than Billie Eilish. &lt;/p&gt;
</description>
  <itunes:keywords>Music, tech, musictech, podcast, commentary, Billie Eilish, Billie, Eilish, Bad Guy, Grammys, Awards, Interscope, Ocean Eyes, SoundCloud, Eminem, Lil Wayne, Madonna, Lady Gaga, Halsey, Finneas, alternative pop, electro pop, pop, indie pop, alternative, Gen Z, TikTok</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This week, we put the spotlight on Grammys &quot;big four&quot; marquee award sensation - Billie Eilish. At just 18-years old, Billie Eilish is redefining teen-pop stardom, while making history along the way. We discuss the career evolution of none other than Billie Eilish.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This week, we put the spotlight on Grammys &quot;big four&quot; marquee award sensation - Billie Eilish. At just 18-years old, Billie Eilish is redefining teen-pop stardom, while making history along the way. We discuss the career evolution of none other than Billie Eilish.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>S1E8: Lyrics &amp; Law</title>
  <link>https://mdlskl.fireside.fm/8</link>
  <guid isPermaLink="false">01fc86c6-3c87-44b5-9fdf-2d59f631b5c7</guid>
  <pubDate>Sun, 01 Dec 2019 13:00:00 -0500</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/01fc86c6-3c87-44b5-9fdf-2d59f631b5c7.mp3" length="50256374" type="audio/mp3"/>
  <itunes:episode>8</itunes:episode>
  <itunes:title>S1E8: Lyrics &amp; Law</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>1</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>This week, we put the spotlight on the controversial use of song lyrics as evidence. From rock &amp; roll to rap, we discuss what it really means to separate the art from the artist. 
</itunes:subtitle>
  <itunes:duration>34:53</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/0/01fc86c6-3c87-44b5-9fdf-2d59f631b5c7/cover.jpg?v=1"/>
  <description>&lt;p&gt;This week, we put the spotlight on the controversial use of song lyrics as evidence. From rock &amp;amp; roll to rap, we discuss what it really means to separate the art from the artist.  &lt;/p&gt;
</description>
  <itunes:keywords>Music, tech, musictech, law, legal, court, case, court case, jail, prison, art, lyrics, artist, rap, hiphop, rock, jury, US, NWA, Eminem, Tekashi, 6ix 9ine, YNW Melly, Ozzy Osbourne, Jusad Priest, Soundcloud, YouTube, American Music Awards, Grammy, MTV, Dr Dre, Taylor Swift, Halsey, Camila Cabello, The Game, Griselda, Post Malone, Travis Scott, Billboard, charts</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This week, we put the spotlight on the controversial use of song lyrics as evidence. From rock &amp; roll to rap, we discuss what it really means to separate the art from the artist. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This week, we put the spotlight on the controversial use of song lyrics as evidence. From rock &amp; roll to rap, we discuss what it really means to separate the art from the artist. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>S1E7: Expectations VS Reality</title>
  <link>https://mdlskl.fireside.fm/7</link>
  <guid isPermaLink="false">6150d875-5903-4618-95fb-f8566dee6e6c</guid>
  <pubDate>Sun, 17 Nov 2019 15:30:00 -0500</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/6150d875-5903-4618-95fb-f8566dee6e6c.mp3" length="53858765" type="audio/mp3"/>
  <itunes:episode>7</itunes:episode>
  <itunes:title>S1E7: Expectations VS Reality</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>1</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>This week, we put the spotlight on popular opinion and how this translates into sales numbers. We discuss the relevance of chart positions in the modern streaming era, sales strategies and the artist disputes that arise on the back of these. </itunes:subtitle>
  <itunes:duration>37:23</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/6/6150d875-5903-4618-95fb-f8566dee6e6c/cover.jpg?v=1"/>
  <description>&lt;p&gt;This week, we put the spotlight on popular opinion and how this translates into sales numbers. We discuss the relevance of chart positions in the modern streaming era, sales strategies and the artist disputes that arise on the back of these.  &lt;/p&gt;
</description>
  <itunes:keywords>Music, tech, musictech, sales, charts, streams, rankings, Billboard, Chance The Rapper, NF, Nicki Minaj, Drake, Kanye West, Eminem, Tyler the Creator, Camp Flog Gnaw, Dj Khaled, tickets, concerts, TikTok, Hiphop, country, Kendrick Lamar, Schoolboy Q, TDE, Migos, Spotify, Apple Music, iTunes, Soundcloud, YouTube</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This week, we put the spotlight on popular opinion and how this translates into sales numbers. We discuss the relevance of chart positions in the modern streaming era, sales strategies and the artist disputes that arise on the back of these. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This week, we put the spotlight on popular opinion and how this translates into sales numbers. We discuss the relevance of chart positions in the modern streaming era, sales strategies and the artist disputes that arise on the back of these. </p>]]>
  </itunes:summary>
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