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    <fireside:genDate>Tue, 05 May 2026 12:37:22 -0500</fireside:genDate>
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    <title>MDLSKL - Episodes Tagged with “Streaming”</title>
    <link>https://mdlskl.fireside.fm/tags/streaming</link>
    <pubDate>Tue, 27 Apr 2021 14:00:00 -0400</pubDate>
    <description>Dario de Wet &amp; Farhan Lalji bring you MDLSKL - Putting the spotlight on the intersection of music and technology in the modern streaming era.
</description>
    <language>en</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Dario de Wet &amp; Farhan Lalji </itunes:subtitle>
    <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
    <itunes:summary>Dario de Wet &amp; Farhan Lalji bring you MDLSKL - Putting the spotlight on the intersection of music and technology in the modern streaming era.
</itunes:summary>
    <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/cover.jpg?v=4"/>
    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>music, tech, musictech</itunes:keywords>
    <itunes:owner>
      <itunes:name>Dario de Wet &amp; Farhan Lalji</itunes:name>
      <itunes:email>middleskool.music@gmail.com</itunes:email>
    </itunes:owner>
<itunes:category text="Music">
  <itunes:category text="Music Commentary"/>
</itunes:category>
<itunes:category text="Music">
  <itunes:category text="Music History"/>
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<itunes:category text="Music"/>
<item>
  <title>S4E2: The Impact of NFTs on the Music Industry</title>
  <link>https://mdlskl.fireside.fm/26</link>
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  <pubDate>Tue, 27 Apr 2021 14:00:00 -0400</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/f44f0fcc-fc31-4bd0-a0ff-f3154d43e0eb.mp3" length="63253026" type="audio/mpeg"/>
  <itunes:episode>26</itunes:episode>
  <itunes:title>S4E2: The Impact of NFTs on the Music Industry</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>This week, we discuss NFTs and their potential impact on the music industry. We explore their origins, current market activity and give our predictions on what the future could hold. </itunes:subtitle>
  <itunes:duration>32:56</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>&lt;p&gt;This week, we discuss NFTs and their potential impact on the music industry. We explore their origins, current market activity and give our predictions on what the future could hold.  &lt;/p&gt;
</description>
  <itunes:keywords>NFT, music, token, crypto, creator, artist, revenue, monetisation, streaming, finance, royalties, content, Spotify, Apple</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This week, we discuss NFTs and their potential impact on the music industry. We explore their origins, current market activity and give our predictions on what the future could hold. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This week, we discuss NFTs and their potential impact on the music industry. We explore their origins, current market activity and give our predictions on what the future could hold. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>S4E1: The Square-Tidal Deal</title>
  <link>https://mdlskl.fireside.fm/25</link>
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  <pubDate>Tue, 16 Mar 2021 14:00:00 -0400</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/58e46d53-4827-40df-8790-abeb4b5179e0.mp3" length="62349398" type="audio/mpeg"/>
  <itunes:episode>25</itunes:episode>
  <itunes:title>S4E1: The Square-Tidal Deal</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>This week, we unpack Square's $297m acquisition of Jay-Z's TlDAL and what this means for the future of the music industry. We explore the rationale behind the deal and why this is one of the most exciting industry developments in recent years. 

</itunes:subtitle>
  <itunes:duration>32:28</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/5/58e46d53-4827-40df-8790-abeb4b5179e0/cover.jpg?v=1"/>
  <description>&lt;p&gt;This week, we unpack Square's $297m acquisition of Jay-Z's TIDAL and what this means for the future of the music industry. We explore the rationale behind the deal and why this is one of the most exciting industry developments in recent years. &lt;/p&gt;
</description>
  <itunes:keywords>Music, Square, Tidal, Jay-Z, streaming, finance,  royalties, artists, Twitter, Spotify, Apple, Soundcloud, creator, content, M&amp;A</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This week, we unpack Square&#39;s $297m acquisition of Jay-Z&#39;s TIDAL and what this means for the future of the music industry. We explore the rationale behind the deal and why this is one of the most exciting industry developments in recent years. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This week, we unpack Square&#39;s $297m acquisition of Jay-Z&#39;s TIDAL and what this means for the future of the music industry. We explore the rationale behind the deal and why this is one of the most exciting industry developments in recent years. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>S3E4: In Defense of Spotify </title>
  <link>https://mdlskl.fireside.fm/21</link>
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  <pubDate>Sun, 11 Oct 2020 13:00:00 -0400</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/ffad1d2f-ae97-48cd-8818-b29214a8377b.mp3" length="71287038" type="audio/mpeg"/>
  <itunes:episode>21</itunes:episode>
  <itunes:title>S3E4: In Defense of Spotify </itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>3</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>This week, we discuss the controversial comments of Spotify CEO, Daniel Ek, suggesting that the secret to success in the digital era is not higher payout rates, but more output from musicians - "You can't record music once every three to four years and think that's going to be enough". 

</itunes:subtitle>
  <itunes:duration>37:07</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/f/ffad1d2f-ae97-48cd-8818-b29214a8377b/cover.jpg?v=1"/>
  <description>&lt;p&gt;This week, we discuss the controversial comments of Spotify CEO, Daniel Ek, suggesting that the secret to success in the digital era is not higher payout rates, but more output from musicians - "You can't record music once every three to four years and think that's going to be enough". &lt;/p&gt;
</description>
  <itunes:keywords>music, tech, podcast, spotify, royalties, album, TikTok, release, strategy, songs, charts, new, streaming, ranking, Billboard, labels, revenue, Apple, Deezer, YouTube</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This week, we discuss the controversial comments of Spotify CEO, Daniel Ek, suggesting that the secret to success in the digital era is not higher payout rates, but more output from musicians - &quot;You can&#39;t record music once every three to four years and think that&#39;s going to be enough&quot;. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This week, we discuss the controversial comments of Spotify CEO, Daniel Ek, suggesting that the secret to success in the digital era is not higher payout rates, but more output from musicians - &quot;You can&#39;t record music once every three to four years and think that&#39;s going to be enough&quot;. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>S3E3: Olivier Robert-Murphy | Chief of Possibilites at UMG</title>
  <link>https://mdlskl.fireside.fm/20</link>
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  <pubDate>Mon, 13 Jul 2020 14:00:00 -0400</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/c0fd81b9-6b7e-4126-99d1-90ec9d47b832.mp3" length="32815565" type="audio/mpeg"/>
  <itunes:episode>20</itunes:episode>
  <itunes:title>S3E3: Olivier Robert-Murphy | Chief of Possibilites at UMG</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>3</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.

Driving New Business around the world, Olivier leads an award-winning team of global music, content and partnership experts, recognised as THE creative company for music, culture and brands. Servicing more than 500 brands yearly, across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture.

This week, we sit down with Olivier to learn more about his story and discuss the current state of the industry. </itunes:subtitle>
  <itunes:duration>17:05</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/c/c0fd81b9-6b7e-4126-99d1-90ec9d47b832/cover.jpg?v=1"/>
  <description>&lt;p&gt;As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.&lt;/p&gt;

&lt;p&gt;Driving New Business around the world, Olivier leads an award-winning team of global music, content and partnership experts, recognised as THE creative company for music, culture and brands. Servicing more than 500 brands yearly, across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture.&lt;/p&gt;

&lt;p&gt;This week, we sit down with Olivier to learn more about his story and discuss the current state of the industry.  &lt;/p&gt;
</description>
  <itunes:keywords>music, tech, podcast, business, UMG, universal, new business, UMGB, brands, media, agency, marketing, TikTok, partnerships, songs, charts, new artists, collaboration, creativity, A&amp;R, streaming, rankings, Spotify, labels, CDs, physical, digital, revenue, income, Deezer, Apple Music, B2C, B2B, Distributor</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.</p>

<p>Driving New Business around the world, Olivier leads an award-winning team of global music, content and partnership experts, recognised as THE creative company for music, culture and brands. Servicing more than 500 brands yearly, across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture.</p>

<p>This week, we sit down with Olivier to learn more about his story and discuss the current state of the industry. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.</p>

<p>Driving New Business around the world, Olivier leads an award-winning team of global music, content and partnership experts, recognised as THE creative company for music, culture and brands. Servicing more than 500 brands yearly, across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture.</p>

<p>This week, we sit down with Olivier to learn more about his story and discuss the current state of the industry. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>S1E10: Our Crystal Ball - 2020 and Beyond! </title>
  <link>https://mdlskl.fireside.fm/10</link>
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  <pubDate>Tue, 31 Dec 2019 13:00:00 -0500</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/513cd96b-c6f2-4671-87cf-c46b4a6df650.mp3" length="47893025" type="audio/mp3"/>
  <itunes:episode>10</itunes:episode>
  <itunes:title>S1E10: Our Crystal Ball - 2020 and Beyond! </itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>1</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>This week, we put the spotlight on 2020. We explore active trends, our predictions and what we're expecting to see in the decade that lies ahead. We apologise for the poor audio quality. </itunes:subtitle>
  <itunes:duration>24:56</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/5/513cd96b-c6f2-4671-87cf-c46b4a6df650/cover.jpg?v=1"/>
  <description>&lt;p&gt;This week, we put the spotlight on 2020. We explore active trends, our predictions and what we're expecting to see in the decade that lies ahead. We apologise for the poor audio quality.  &lt;/p&gt;
</description>
  <itunes:keywords>Music, tech, musictech, podcasts, trends, future, 2020, TikTok, Timbaland, streaming, Spotify, piracy, Jayz, sales, charts, data, awards, tour, royalties, social, media </itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This week, we put the spotlight on 2020. We explore active trends, our predictions and what we&#39;re expecting to see in the decade that lies ahead. We apologise for the poor audio quality. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This week, we put the spotlight on 2020. We explore active trends, our predictions and what we&#39;re expecting to see in the decade that lies ahead. We apologise for the poor audio quality. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>S1E5: China's Streaming Revolution: Paying VS Pirating</title>
  <link>https://mdlskl.fireside.fm/5</link>
  <guid isPermaLink="false">675f8303-defa-4cc3-98f5-0fdd3a914336</guid>
  <pubDate>Sun, 20 Oct 2019 11:00:00 -0400</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/675f8303-defa-4cc3-98f5-0fdd3a914336.mp3" length="59743212" type="audio/mp3"/>
  <itunes:episode>5</itunes:episode>
  <itunes:title>S1E5: China's Streaming Revolution: Paying VS Pirating</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>1</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>This week, we put the spotlight on China's piracy-stricken music industry. From its origins to the rise of the game-changing Tencent Music (NYSE: TME).</itunes:subtitle>
  <itunes:duration>41:29</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/6/675f8303-defa-4cc3-98f5-0fdd3a914336/cover.jpg?v=2"/>
  <description>&lt;p&gt;This week, we put the spotlight on China's piracy-stricken music industry. From its origins to the rise of the game-changing Tencent Music (NYSE: TME). &lt;/p&gt;
</description>
  <itunes:keywords> Music, tech, musictech, streaming, digital, china, piracy, copyright, Baidu, Tencent, WeChat, Tencent Music, VAS, ringtones, royalties, click farms, IPO, data, analytics, Spotify, Tunecore, Facebook, Instagram,Rhythm&amp;Flow, Netflix, The Game, Yelawolf, Gangstarr, WestsideGunn, Conway, BennyTheButcher, Post Malone, SZA, hiphop </itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This week, we put the spotlight on China&#39;s piracy-stricken music industry. From its origins to the rise of the game-changing Tencent Music (NYSE: TME).</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This week, we put the spotlight on China&#39;s piracy-stricken music industry. From its origins to the rise of the game-changing Tencent Music (NYSE: TME).</p>]]>
  </itunes:summary>
</item>
<item>
  <title>S1E4: The Dawn of Online Piracy</title>
  <link>https://mdlskl.fireside.fm/4</link>
  <guid isPermaLink="false">4a12c4d5-2ac3-4420-b2e9-d1d392252963</guid>
  <pubDate>Sun, 13 Oct 2019 08:00:00 -0400</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/4a12c4d5-2ac3-4420-b2e9-d1d392252963.mp3" length="59357550" type="audio/mp3"/>
  <itunes:episode>4</itunes:episode>
  <itunes:title>S1E4: The Dawn of Online Piracy</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>1</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>This week, we unpack the origin story of digital music piracy in the 2000s, new-age piracy and fraud in the streaming era and general industry buzz. </itunes:subtitle>
  <itunes:duration>41:13</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/4/4a12c4d5-2ac3-4420-b2e9-d1d392252963/cover.jpg?v=1"/>
  <description>&lt;p&gt;This week, we unpack the origin story of digital music piracy in the 2000s, new-age piracy and fraud in the streaming era and general industry buzz.  &lt;/p&gt;
</description>
  <itunes:keywords>music, tech, musictech, piracy, copyright, streaming, stream-ripping, fraud, P2P, Winamp, IRC, Rabid Neurosis, Dell Glover, Napster, Metallica, Kazaa, Blubster, WINMX,  Limewire, Audiogalaxy, Bearshare, royalties</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This week, we unpack the origin story of digital music piracy in the 2000s, new-age piracy and fraud in the streaming era and general industry buzz. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This week, we unpack the origin story of digital music piracy in the 2000s, new-age piracy and fraud in the streaming era and general industry buzz. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>S1E3: Death of the Record Store</title>
  <link>https://mdlskl.fireside.fm/3</link>
  <guid isPermaLink="false">0c023dcc-7055-42c8-9ebb-d845554ad890</guid>
  <pubDate>Fri, 04 Oct 2019 21:30:00 -0400</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/0c023dcc-7055-42c8-9ebb-d845554ad890.mp3" length="54066187" type="audio/mp3"/>
  <itunes:episode>3</itunes:episode>
  <itunes:title>S1E3: Death of the Record Store</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>1</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>This week, we unpack what led to the death of the record store and how it can be saved, the case for data-driven A&amp;R and general industry buzz. </itunes:subtitle>
  <itunes:duration>37:32</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/0/0c023dcc-7055-42c8-9ebb-d845554ad890/cover.jpg?v=1"/>
  <description>&lt;p&gt;This week, we unpack what led to the death of the record store and how it can be saved, the case for data-driven A&amp;amp;R and general industry buzz.  &lt;/p&gt;
</description>
  <itunes:keywords>music, tech, musictech, record store, CD, vinyl, cassette, HMV, Virgin Megastore, Tower Records, experience, live music, concert, signings, streaming, startup, venture, VC, AI, ML, data-driven, A&amp;R, Spotify, record labels, independent artists, brand partnerships, UMG, WMG, Live Nation, Apple Music, Shazam</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This week, we unpack what led to the death of the record store and how it can be saved, the case for data-driven A&amp;R and general industry buzz. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This week, we unpack what led to the death of the record store and how it can be saved, the case for data-driven A&amp;R and general industry buzz. </p>]]>
  </itunes:summary>
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