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    <fireside:hostname>web02.fireside.fm</fireside:hostname>
    <fireside:genDate>Tue, 05 May 2026 12:39:24 -0500</fireside:genDate>
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    <title>MDLSKL - Episodes Tagged with “Tiktok”</title>
    <link>https://mdlskl.fireside.fm/tags/tiktok</link>
    <pubDate>Mon, 25 Jul 2022 15:00:00 -0400</pubDate>
    <description>Dario de Wet &amp; Farhan Lalji bring you MDLSKL - Putting the spotlight on the intersection of music and technology in the modern streaming era.
</description>
    <language>en</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Dario de Wet &amp; Farhan Lalji </itunes:subtitle>
    <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
    <itunes:summary>Dario de Wet &amp; Farhan Lalji bring you MDLSKL - Putting the spotlight on the intersection of music and technology in the modern streaming era.
</itunes:summary>
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    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>music, tech, musictech</itunes:keywords>
    <itunes:owner>
      <itunes:name>Dario de Wet &amp; Farhan Lalji</itunes:name>
      <itunes:email>middleskool.music@gmail.com</itunes:email>
    </itunes:owner>
<itunes:category text="Music">
  <itunes:category text="Music Commentary"/>
</itunes:category>
<itunes:category text="Music">
  <itunes:category text="Music History"/>
</itunes:category>
<itunes:category text="Music"/>
<item>
  <title>S4E3: The Creativity Conundrum </title>
  <link>https://mdlskl.fireside.fm/27</link>
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  <pubDate>Mon, 25 Jul 2022 15:00:00 -0400</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/9e75f94f-7ae9-4153-aebc-31f3a0f3638d.mp3" length="49224643" type="audio/mpeg"/>
  <itunes:episode>27</itunes:episode>
  <itunes:title>S4E3: The Creativity Conundrum </itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>This week, we discuss creative freedom in the music industry, and how labels are still significantly impacting the creative direction of album and song releases in 2022.  Whether established or not, we unpack why artists do and don't work with labels, despite the opportunities for self-ownership in the modern streaming era. 
</itunes:subtitle>
  <itunes:duration>25:38</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/9/9e75f94f-7ae9-4153-aebc-31f3a0f3638d/cover.jpg?v=1"/>
  <description>&lt;p&gt;This week, we discuss creative freedom in the music industry, and how labels are still significantly impacting the creative direction of album and song releases in 2022.  Whether established or not, we unpack why artists do and don't work with labels, despite the opportunities for self-ownership in the modern streaming era.  &lt;/p&gt;
</description>
  <itunes:keywords>music, creator, content, record labels, song, track, album, MGK, Russ, Eminem, Kendrick, TikTok, Spotify, Apple, Tidal, UMG, Warner, Soundcloud, royalties</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This week, we discuss creative freedom in the music industry, and how labels are still significantly impacting the creative direction of album and song releases in 2022.  Whether established or not, we unpack why artists do and don&#39;t work with labels, despite the opportunities for self-ownership in the modern streaming era. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This week, we discuss creative freedom in the music industry, and how labels are still significantly impacting the creative direction of album and song releases in 2022.  Whether established or not, we unpack why artists do and don&#39;t work with labels, despite the opportunities for self-ownership in the modern streaming era. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>S3E5: Cherie Hu | Founder and Publisher at Water &amp; Music</title>
  <link>https://mdlskl.fireside.fm/23</link>
  <guid isPermaLink="false">119c2951-b5ca-492d-b9d7-96a506eaa0af</guid>
  <pubDate>Tue, 01 Dec 2020 14:00:00 -0500</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/119c2951-b5ca-492d-b9d7-96a506eaa0af.mp3" length="73293767" type="audio/mpeg"/>
  <itunes:episode>23</itunes:episode>
  <itunes:title>S3E5: Cherie Hu | Founder and Publisher at Water &amp; Music</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>3</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>We welcome award-winning music-tech journalist Cherie Hu to discuss the influence new digital experiences are having on artist monetisation, how this impacts the future of the music industry, and where video games and social media fit into it all. </itunes:subtitle>
  <itunes:duration>50:53</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/1/119c2951-b5ca-492d-b9d7-96a506eaa0af/cover.jpg?v=1"/>
  <description>&lt;p&gt;We welcome award-winning music-tech journalist Cherie Hu to discuss the influence new digital experiences are having on artist monetisation, how this impacts the future of the music industry, and where video games and social media fit into it all.  &lt;/p&gt;
</description>
  <itunes:keywords>music, commentary, business, podcast, publishing, livestream, Twitch, TikTok, Triller, Spotify, Apple Music, YouTube, gaming, creator, content, finance, monetisation, strategy, VC</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>We welcome award-winning music-tech journalist Cherie Hu to discuss the influence new digital experiences are having on artist monetisation, how this impacts the future of the music industry, and where video games and social media fit into it all. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>We welcome award-winning music-tech journalist Cherie Hu to discuss the influence new digital experiences are having on artist monetisation, how this impacts the future of the music industry, and where video games and social media fit into it all. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>S3E4: In Defense of Spotify </title>
  <link>https://mdlskl.fireside.fm/21</link>
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  <pubDate>Sun, 11 Oct 2020 13:00:00 -0400</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/ffad1d2f-ae97-48cd-8818-b29214a8377b.mp3" length="71287038" type="audio/mpeg"/>
  <itunes:episode>21</itunes:episode>
  <itunes:title>S3E4: In Defense of Spotify </itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>3</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>This week, we discuss the controversial comments of Spotify CEO, Daniel Ek, suggesting that the secret to success in the digital era is not higher payout rates, but more output from musicians - "You can't record music once every three to four years and think that's going to be enough". 

</itunes:subtitle>
  <itunes:duration>37:07</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/f/ffad1d2f-ae97-48cd-8818-b29214a8377b/cover.jpg?v=1"/>
  <description>&lt;p&gt;This week, we discuss the controversial comments of Spotify CEO, Daniel Ek, suggesting that the secret to success in the digital era is not higher payout rates, but more output from musicians - "You can't record music once every three to four years and think that's going to be enough". &lt;/p&gt;
</description>
  <itunes:keywords>music, tech, podcast, spotify, royalties, album, TikTok, release, strategy, songs, charts, new, streaming, ranking, Billboard, labels, revenue, Apple, Deezer, YouTube</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This week, we discuss the controversial comments of Spotify CEO, Daniel Ek, suggesting that the secret to success in the digital era is not higher payout rates, but more output from musicians - &quot;You can&#39;t record music once every three to four years and think that&#39;s going to be enough&quot;. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This week, we discuss the controversial comments of Spotify CEO, Daniel Ek, suggesting that the secret to success in the digital era is not higher payout rates, but more output from musicians - &quot;You can&#39;t record music once every three to four years and think that&#39;s going to be enough&quot;. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>S3E3: Olivier Robert-Murphy | Chief of Possibilites at UMG</title>
  <link>https://mdlskl.fireside.fm/20</link>
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  <pubDate>Mon, 13 Jul 2020 14:00:00 -0400</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/c0fd81b9-6b7e-4126-99d1-90ec9d47b832.mp3" length="32815565" type="audio/mpeg"/>
  <itunes:episode>20</itunes:episode>
  <itunes:title>S3E3: Olivier Robert-Murphy | Chief of Possibilites at UMG</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>3</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.

Driving New Business around the world, Olivier leads an award-winning team of global music, content and partnership experts, recognised as THE creative company for music, culture and brands. Servicing more than 500 brands yearly, across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture.

This week, we sit down with Olivier to learn more about his story and discuss the current state of the industry. </itunes:subtitle>
  <itunes:duration>17:05</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/c/c0fd81b9-6b7e-4126-99d1-90ec9d47b832/cover.jpg?v=1"/>
  <description>&lt;p&gt;As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.&lt;/p&gt;

&lt;p&gt;Driving New Business around the world, Olivier leads an award-winning team of global music, content and partnership experts, recognised as THE creative company for music, culture and brands. Servicing more than 500 brands yearly, across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture.&lt;/p&gt;

&lt;p&gt;This week, we sit down with Olivier to learn more about his story and discuss the current state of the industry.  &lt;/p&gt;
</description>
  <itunes:keywords>music, tech, podcast, business, UMG, universal, new business, UMGB, brands, media, agency, marketing, TikTok, partnerships, songs, charts, new artists, collaboration, creativity, A&amp;R, streaming, rankings, Spotify, labels, CDs, physical, digital, revenue, income, Deezer, Apple Music, B2C, B2B, Distributor</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.</p>

<p>Driving New Business around the world, Olivier leads an award-winning team of global music, content and partnership experts, recognised as THE creative company for music, culture and brands. Servicing more than 500 brands yearly, across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture.</p>

<p>This week, we sit down with Olivier to learn more about his story and discuss the current state of the industry. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.</p>

<p>Driving New Business around the world, Olivier leads an award-winning team of global music, content and partnership experts, recognised as THE creative company for music, culture and brands. Servicing more than 500 brands yearly, across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture.</p>

<p>This week, we sit down with Olivier to learn more about his story and discuss the current state of the industry. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>S2E2: The Voice of Gen Z</title>
  <link>https://mdlskl.fireside.fm/12</link>
  <guid isPermaLink="false">7fbee018-be0e-4a85-955e-65c620c47175</guid>
  <pubDate>Sun, 02 Feb 2020 13:00:00 -0500</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/7fbee018-be0e-4a85-955e-65c620c47175.mp3" length="59992734" type="audio/mp3"/>
  <itunes:episode>12</itunes:episode>
  <itunes:title>S2E2: The Voice of Gen Z</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>2</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>This week, we put the spotlight on Grammys "big four" marquee award sensation - Billie Eilish. At just 18-years old, Billie Eilish is redefining teen-pop stardom, while making history along the way. We discuss the career evolution of none other than Billie Eilish.</itunes:subtitle>
  <itunes:duration>41:39</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/7/7fbee018-be0e-4a85-955e-65c620c47175/cover.jpg?v=1"/>
  <description>&lt;p&gt;This week, we put the spotlight on Grammys "big four" marquee award sensation - Billie Eilish. At just 18-years old, Billie Eilish is redefining teen-pop stardom, while making history along the way. We discuss the career evolution of none other than Billie Eilish. &lt;/p&gt;
</description>
  <itunes:keywords>Music, tech, musictech, podcast, commentary, Billie Eilish, Billie, Eilish, Bad Guy, Grammys, Awards, Interscope, Ocean Eyes, SoundCloud, Eminem, Lil Wayne, Madonna, Lady Gaga, Halsey, Finneas, alternative pop, electro pop, pop, indie pop, alternative, Gen Z, TikTok</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This week, we put the spotlight on Grammys &quot;big four&quot; marquee award sensation - Billie Eilish. At just 18-years old, Billie Eilish is redefining teen-pop stardom, while making history along the way. We discuss the career evolution of none other than Billie Eilish.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This week, we put the spotlight on Grammys &quot;big four&quot; marquee award sensation - Billie Eilish. At just 18-years old, Billie Eilish is redefining teen-pop stardom, while making history along the way. We discuss the career evolution of none other than Billie Eilish.</p>]]>
  </itunes:summary>
</item>
<item>
  <title>S1E10: Our Crystal Ball - 2020 and Beyond! </title>
  <link>https://mdlskl.fireside.fm/10</link>
  <guid isPermaLink="false">513cd96b-c6f2-4671-87cf-c46b4a6df650</guid>
  <pubDate>Tue, 31 Dec 2019 13:00:00 -0500</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/513cd96b-c6f2-4671-87cf-c46b4a6df650.mp3" length="47893025" type="audio/mp3"/>
  <itunes:episode>10</itunes:episode>
  <itunes:title>S1E10: Our Crystal Ball - 2020 and Beyond! </itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>1</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>This week, we put the spotlight on 2020. We explore active trends, our predictions and what we're expecting to see in the decade that lies ahead. We apologise for the poor audio quality. </itunes:subtitle>
  <itunes:duration>24:56</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/5/513cd96b-c6f2-4671-87cf-c46b4a6df650/cover.jpg?v=1"/>
  <description>&lt;p&gt;This week, we put the spotlight on 2020. We explore active trends, our predictions and what we're expecting to see in the decade that lies ahead. We apologise for the poor audio quality.  &lt;/p&gt;
</description>
  <itunes:keywords>Music, tech, musictech, podcasts, trends, future, 2020, TikTok, Timbaland, streaming, Spotify, piracy, Jayz, sales, charts, data, awards, tour, royalties, social, media </itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This week, we put the spotlight on 2020. We explore active trends, our predictions and what we&#39;re expecting to see in the decade that lies ahead. We apologise for the poor audio quality. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This week, we put the spotlight on 2020. We explore active trends, our predictions and what we&#39;re expecting to see in the decade that lies ahead. We apologise for the poor audio quality. </p>]]>
  </itunes:summary>
</item>
<item>
  <title>S1E7: Expectations VS Reality</title>
  <link>https://mdlskl.fireside.fm/7</link>
  <guid isPermaLink="false">6150d875-5903-4618-95fb-f8566dee6e6c</guid>
  <pubDate>Sun, 17 Nov 2019 15:30:00 -0500</pubDate>
  <author>Dario de Wet &amp; Farhan Lalji</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/6150d875-5903-4618-95fb-f8566dee6e6c.mp3" length="53858765" type="audio/mp3"/>
  <itunes:episode>7</itunes:episode>
  <itunes:title>S1E7: Expectations VS Reality</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>1</itunes:season>
  <itunes:author>Dario de Wet &amp; Farhan Lalji</itunes:author>
  <itunes:subtitle>This week, we put the spotlight on popular opinion and how this translates into sales numbers. We discuss the relevance of chart positions in the modern streaming era, sales strategies and the artist disputes that arise on the back of these. </itunes:subtitle>
  <itunes:duration>37:23</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/1/1d54909a-6e33-4c0c-a3cc-1b9ea6a433da/episodes/6/6150d875-5903-4618-95fb-f8566dee6e6c/cover.jpg?v=1"/>
  <description>&lt;p&gt;This week, we put the spotlight on popular opinion and how this translates into sales numbers. We discuss the relevance of chart positions in the modern streaming era, sales strategies and the artist disputes that arise on the back of these.  &lt;/p&gt;
</description>
  <itunes:keywords>Music, tech, musictech, sales, charts, streams, rankings, Billboard, Chance The Rapper, NF, Nicki Minaj, Drake, Kanye West, Eminem, Tyler the Creator, Camp Flog Gnaw, Dj Khaled, tickets, concerts, TikTok, Hiphop, country, Kendrick Lamar, Schoolboy Q, TDE, Migos, Spotify, Apple Music, iTunes, Soundcloud, YouTube</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This week, we put the spotlight on popular opinion and how this translates into sales numbers. We discuss the relevance of chart positions in the modern streaming era, sales strategies and the artist disputes that arise on the back of these. </p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This week, we put the spotlight on popular opinion and how this translates into sales numbers. We discuss the relevance of chart positions in the modern streaming era, sales strategies and the artist disputes that arise on the back of these. </p>]]>
  </itunes:summary>
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