MDLSKL

S4E3: The Creativity Conundrum

July 25th, 2022  |  Season 4  |  25 mins 38 secs

album, apple, content, creator, eminem, kendrick, mgk, music, record labels, royalties, russ, song, soundcloud, spotify, tidal, tiktok, track, umg, warner

This week, we discuss creative freedom in the music industry, and how labels are still significantly impacting the creative direction of album and song releases in 2022. Whether established or not, we unpack why artists do and don't work with labels, despite the opportunities for self-ownership in the modern streaming era.

S3E3: Olivier Robert-Murphy | Chief of Possibilites at UMG

July 13th, 2020  |  Season 3  |  17 mins 5 secs

a&r, agency, apple music, b2b, b2c, brands, business, cds, charts, collaboration, creativity, deezer, digital, distributor, income, labels, marketing, media, music, new artists, new business, partnerships, physical, podcast, rankings, revenue, songs, spotify, streaming, tech, tiktok, umg, umgb, universal

As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.

Driving New Business around the world, Olivier leads an award-winning team of global music, content and partnership experts, recognised as THE creative company for music, culture and brands. Servicing more than 500 brands yearly, across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture.

This week, we sit down with Olivier to learn more about his story and discuss the current state of the industry.

S1E3: Death of the Record Store

October 4th, 2019  |  Season 1  |  37 mins 32 secs

a&r, ai, apple music, brand partnerships, cassette, cd, concert, data-driven, experience, hmv, independent artists, live music, live nation, ml, music, musictech, record labels, record store, shazam, signings, spotify, startup, streaming, tech, tower records, umg, vc, venture, vinyl, virgin megastore, wmg

This week, we unpack what led to the death of the record store and how it can be saved, the case for data-driven A&R and general industry buzz.