MDLSKL

S4E3: The Creativity Conundrum

July 25th, 2022  |  Season 4  |  25 mins 38 secs

album, apple, content, creator, eminem, kendrick, mgk, music, record labels, royalties, russ, song, soundcloud, spotify, tidal, tiktok, track, umg, warner

This week, we discuss creative freedom in the music industry, and how labels are still significantly impacting the creative direction of album and song releases in 2022. Whether established or not, we unpack why artists do and don't work with labels, despite the opportunities for self-ownership in the modern streaming era.

S3E5: Cherie Hu | Founder and Publisher at Water & Music

December 1st, 2020  |  Season 3  |  50 mins 53 secs

apple music, business, commentary, content, creator, finance, gaming, livestream, monetisation, music, podcast, publishing, spotify, strategy, tiktok, triller, twitch, vc, youtube

We welcome award-winning music-tech journalist Cherie Hu to discuss the influence new digital experiences are having on artist monetisation, how this impacts the future of the music industry, and where video games and social media fit into it all.

S3E4: In Defense of Spotify

October 11th, 2020  |  Season 3  |  37 mins 7 secs

album, apple, billboard, charts, deezer, labels, music, new, podcast, ranking, release, revenue, royalties, songs, spotify, strategy, streaming, tech, tiktok, youtube

This week, we discuss the controversial comments of Spotify CEO, Daniel Ek, suggesting that the secret to success in the digital era is not higher payout rates, but more output from musicians - "You can't record music once every three to four years and think that's going to be enough".

S3E3: Olivier Robert-Murphy | Chief of Possibilites at UMG

July 13th, 2020  |  Season 3  |  17 mins 5 secs

a&r, agency, apple music, b2b, b2c, brands, business, cds, charts, collaboration, creativity, deezer, digital, distributor, income, labels, marketing, media, music, new artists, new business, partnerships, physical, podcast, rankings, revenue, songs, spotify, streaming, tech, tiktok, umg, umgb, universal

As Chief of Possibilities at Universal Music Group (UMG), Toulouse-born Olivier Robert-Murphy’s desire to seek out inventive and collaborative business concepts never wavers.

Driving New Business around the world, Olivier leads an award-winning team of global music, content and partnership experts, recognised as THE creative company for music, culture and brands. Servicing more than 500 brands yearly, across 70 markets, they provide innovative campaigns and focused insights to help local and global brands truly connect with their audiences and find their unique voice in culture.

This week, we sit down with Olivier to learn more about his story and discuss the current state of the industry.

S2E2: The Voice of Gen Z

February 2nd, 2020  |  Season 2  |  41 mins 39 secs

alternative, alternative pop, awards, bad guy, billie, billie eilish, commentary, eilish, electro pop, eminem, finneas, gen z, grammys, halsey, indie pop, interscope, lady gaga, lil wayne, madonna, music, musictech, ocean eyes, podcast, pop, soundcloud, tech, tiktok

This week, we put the spotlight on Grammys "big four" marquee award sensation - Billie Eilish. At just 18-years old, Billie Eilish is redefining teen-pop stardom, while making history along the way. We discuss the career evolution of none other than Billie Eilish.

S1E10: Our Crystal Ball - 2020 and Beyond!

December 31st, 2019  |  Season 1  |  24 mins 56 secs

2020, awards, charts, data, future, jayz, media, music, musictech, piracy, podcasts, royalties, sales, social, spotify, streaming, tech, tiktok, timbaland, tour, trends

This week, we put the spotlight on 2020. We explore active trends, our predictions and what we're expecting to see in the decade that lies ahead. We apologise for the poor audio quality.

S1E7: Expectations VS Reality

November 17th, 2019  |  Season 1  |  37 mins 23 secs

apple music, billboard, camp flog gnaw, chance the rapper, charts, concerts, country, dj khaled, drake, eminem, hiphop, itunes, kanye west, kendrick lamar, migos, music, musictech, nf, nicki minaj, rankings, sales, schoolboy q, soundcloud, spotify, streams, tde, tech, tickets, tiktok, tyler the creator, youtube

This week, we put the spotlight on popular opinion and how this translates into sales numbers. We discuss the relevance of chart positions in the modern streaming era, sales strategies and the artist disputes that arise on the back of these.